We are curators of refined hygiene and lifestyle rituals for men, where purity of design meets uncompromising quality.
Our mission is to transform daily care into an experience of sophistication, confidence, and quiet luxury.
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Benjamin Grys
Investor, Agent / SAGE Real Estate, Grys Properties
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David Mora
Consumer Insights / PSI, Cronos, Coty
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Robert Lloyd
Retail Training Manager / Geox
We believe self-care is a ritual of confidence and refinement. Designed exclusively for gay men, our hygiene and lifestyle essentials blend purity of design with uncompromising quality. Every product is crafted with intention, transforming the everyday into an experience of quiet luxury.
Contact us.
Looking to Collaborate? We’re actively seeking strategic partners for co-development and manufacturing. If you’re a supplier, formulator, designer, or aligned brand, we’d love to hear from you!